I could not find the wordage online that describes the coverage of this foundation, but in my opinion it is slightly more than medium coverage. It is described as buildable, and I agree with that. After I apply one layer, I can go back and add a little more to my areas of redness. The finish is demi-matte, so it's not a flat matte texture. It does not need a lot of powder, although I like to powder my face every morning because my skin gets oily.
This foundation lasts to the end of my work day, so basically 8-5. By the time I'm home around 5:45 or 6:00, it looks a tiny bit patchy in my oily areas. If I remember to blot and powder my skin around lunch time, it looks perfect for the entire day. I've used this with and without a primer, and of course it lasts all day with a primer. Using a primer is not necessary, in my opinion. It lasts quite a long time without one.
The cost of this foundation is $40, which was the selling point for me. If you consider all the prices of foundations at Sephora, this is on the more affordable side. It is $8 less than my 'holy grail' foundation, which is the Bobbi Brown Longwear Even Finish. To be honest, this foundation reminds me a lot of the Bobbi Brown one as far as texture and application.
Please pardon my half-wet hair and lovely morning face. I wanted to show a true before and after with this foundation!
This was one layer of foundation applied with my Real Techniques buffing brush. I had not put any concealer on to cover my spots, although I didn't need much on this day. In case you needed to compare colors, I am shade 0.5. I prefer to match foundation to my neck, because my face is darker than my neck. This is a good color choice for me, and it looks even better in person.
Here is a side-by-side comparison:
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